EveryMatrix expands into the German market

Lea Hogg October 30, 2023

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EveryMatrix expands into the German market

Bet-at-Home, a Tier-1 operator, has successfully launched its full suite of EveryMatrix technology in the German market. This follows the migration of millions of players within bet-at-home’s MGA-licensed business, where the Frankfurt-listed Group replaced its previous platform with a comprehensive range of EveryMatrix solutions and products.

Custom-built solutions drive revenue and efficiency

EveryMatrix’s products and integration processes were custom-built to enhance the bet-at-home.de operation. The partnership included the successful launch of OddsMatrix sportsbook, a turnkey solution, casino platform, player management, payments module and affiliate software, all aimed at improving both revenues and operational efficiency.

CEO comments

Ebbe Groes, Group CEO of EveryMatrix, (in photo above), said: “This has been a big effort from hundreds of our experts across multiple global teams. The initial bet-at-home.com launch in February was a major milestone, but today is arguably more significant due to the complexity involved, and proves we truly belong in the top tier of the world’s most respected and trusted iGaming suppliers. I’d like to thank Marco (Falchetto, CEO of bet-at-home.com) and his team for putting their continued faith in EveryMatrix. We remain fully committed to delivering the highest possible performance standards in the months and years ahead.”

GamMatrix: key to complex German integration

The success of the project can be attributed to GamMatrix, EveryMatrix’s platform unit, which developed multiple new microservices tailored to Germany’s intricate technical compliance requirements. These services encompassed external and responsible gambling limits, multi-wallet functionality, taxation and legislative compliance, enabling seamless integrations and meeting regulatory requirements.

Bet-at-home.com AG, a leading online sports betting and gaming provider, with 5.7 million registered customers, has expanded its offerings in Central Europe, including Germany. With various licenses for online sports betting and gambling, bet-at-home is certified for data security and offers a wide range of entertainment options.

EveryMatrix is a global provider of iGaming software, solutions, content, and services for casino, sports betting, payments, and affiliate management. With a modular and scalable platform, EveryMatrix empowers operators to deliver outstanding player experiences in regulated markets. The company is a member of industry associations like WLA and are committed to safer gambling.

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