La Fran?aise des Jeux (FDJ), the leading operator of gambling and lottery games in France, announced the signing of an agreement with Betsson Group for the sale of its UK subsidiary, Sporting Solutions Services Limited.
La Fran?aise des Jeux: Refocusing on B2C
This sale of Sporting Solutions to Betsson aligns with FDJ‘s strategic goal to re-focus on the B2C (business to consumer) and B2B2C (business to business to consumer) segments within lottery, sports betting, and other online gaming markets. The sold subsidiary, Sporting Solutions Services Limited, specialises in pricing and risk management for betting operators. However, FDJ will retain its broader betting operation service contracts that it manages for various lotteries.
Betsson: Developing its sports betting activities
By integrating FDJ’s Sporting Solutions, Betsson, that operates in the online sports betting and gambling sector, will strengthen its B2B offering. The operator will benefit from Sporting Solutions’ technological platforms, customer portfolio, and expertise in pricing and risk management—key skills for developing its sports betting activities.
“We are excited to welcome the Sporting Solutions team to Betsson Group. This acquisition is a strategic fit, providing us with quality technology that is already integrated into our sportsbook product,” said Jesper Svensson, CEO of Betsson Operations. “It also complements our Sportsbook B2B strategy, strengthening the flexibility and scalability of Betsson’s Sportsbook offering – both key factors in the success of our B2B strategy.”
SportingSolutions
Sporting Solutions, founded in 2007, is known for its advanced sports betting technology and serves many B2B clients, including top-tier operators. Its pricing feeds are crucial to Betsson’s pre-match and live betting offerings. Based in the UK, with operations in Canada and South Africa, Sporting Solutions will bring expertise and innovation to Betsson.
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