Poland’s STS Group and BetGames extend partnership

Lea Hogg August 8, 2024

SiGMA news

Poland’s STS Group and BetGames extend partnership

BetGames, a leading provider of content that seamlessly integrates sports betting and casino gaming, has renewed its exclusive partnership with the STS Group, a top-tier operator in Poland. This successful collaboration, which has been extended until 2026, underscores STS’ exclusive rights to offer BetGames’ wide choice of games in its domestic market. This includes the unique STS Polish Poker product, tailor-made exclusively for STS.

BetGames’ offerings constitute a substantial part of STS player engagement, with a portfolio that features high-performing card games like War of Bets, Bet on Baccarat, Bet on Poker, and 6+ Poker, all available to Polish players.

Dr Andreas Koeberl, (pictured above), BetGames’ CEO, expressed his delight at the continuation of this fruitful partnership with STS. Reflecting on the past five years of exclusive collaboration, he expressed optimism about elevating the partnership to new heights in the coming years, attributing their success to STS’ commitment to excellence and quality. “We are delighted to continue the brilliant partnership with STS. As we look back to already 5 successful years as exclusive partners, we are more than happy to boost it to the next level in the coming years. STS’ approach to excellence and quality is a success warranty!” he said.

Innovation and intuitive play is key

?ukasz ?wierk, COO at STS, praised BetGames’ products for their consistent performance since their launch. He attributed the players’ loyalty to the innovative and intuitive play styles offered by these games. He expressed his excitement about continuing to provide their players with beloved games, including the unique Polish Poker. Swierk added “BetGames products have been proving themselves ever since we launched them. Players continue to return to them thanks to the innovation and intuitive play styles they offer. We’re thrilled that we can continue to bring our players the games like the absolutely unique Polish Poker that they love.”

Last year in its strategic expansion into Eastern Europe, London-listed Entain acquired STS Holdings. The deal, offered a 35 percent premium on STS’s six-month average share price and included ￡450 million in cash plus a 10 percent stake in the Entain CEE subsidiary.