Scientific Games, a world leader in the creation and management of lottery games, has reaffirmed its position as the main supplier of scratch games for Washington’s Lottery. This renewed collaboration, characterized by a six-year contract with the possibility of extensions, is set to perpetuate the legacy of innovation and revenue expansion seen over the previous decade.
Since 2014, Scientific Games has played a crucial role in propelling a 60 percent growth in gross gaming revenue for Washington’s Lottery. This increase has substantially augmented funding for a variety of state programs, encompassing education, economic development, and responsible gaming initiatives. The partnership has produced a wide array of successful scratch games, with the LOTERIA series alone generating over $460.4 million in revenue.
Gaylene Gray, the Instant Product Manager for Washington’s Lottery, has expressed her excitement for the continuing partnership, underscoring the positive influence of engaging scratch game experiences on community enhancement programs. John Schulz, the President of Americas and Global Instant Products for Scientific Games, has reiterated this sentiment, emphasizing the company’s dedication to innovation and support for essential state programs.
Instant game entertainment
The supremacy of Scientific Games in the instant game market is clear, with its products making up more than 70 percent of global retail sales and serving as the main provider for nine out of the top ten performing instant game lotteries worldwide. The company’s commitment to state-of-the-art technology, analytics, and services has positioned it as a trailblazer in the lottery industry, consistently pushing the limits of game design and digital solutions.
Simultaneously, Fremantle, a prominent content creator and distributor, persistently magnifies local stories on an international scale. With a diverse portfolio that includes entertainment, drama, film, and documentaries, Fremantle captivates audiences around the globe. Its digital presence, boasting over 495 million fans and 300 billion views, reinforces its status as a titan in the entertainment industry and a key division of RTL Group and Bertelsmann.
As Scientific Games and Washington’s Lottery embark on this next stage of growth and innovation, players can look forward to a new assortment of instant game experiences that not only entertain but also contribute to the greater good of Washington’s communities.
Upcoming SiGMA event: Click?here?to find out all about SiGMA East Europe powered by Soft2Bet happening in Budapest, September 2024.
