Visionary behind Bet365 paid $281 million in 2023

Lea Hogg January 11, 2024
Visionary behind Bet365 paid $281 million in 2023

Denise Coates, the visionary behind Bet365, has become the face of unprecedented wealth, earning a staggering $281 million last year. At 53, Coates is now channelling her financial success into building a £90 million mansion in Cheshire, showcasing a lifestyle that has ignited both fascination and criticism.

Coates is self-made

Coates, the joint-chief executive and majority shareholder of Bet365, compensation has been published by company in its latest financial accounts. This figure is an increase of $10 million from the previous year. This substantial income, deemed “not sensible and proportionate” by critics, has fuelled a broader conversation about executive compensation, particularly during the UK’s ongoing cost-of-living crisis.

From humble beginnings to online gambling pioneer

Born into a family deeply rooted in stadium catering, Coates began her journey in the betting industry, working in shops owned by her father.

Her astute vision led her to anticipate the online gambling boom, culminating in the launch of the Bet365 website in 2001 which she purchased from eBay. The CBE-awarded entrepreneur’s rise from a teenager working in betting outlets as a bookie to the UK’s richest woman is a testament to her foresight and strategic business acumen.

Controversy Surrounds lavish living and sky-high compensation

As details of Coates’ new luxurious glass house are released by the press today, her income is drawing more interest. The house which is still under construction in 52 acres of Cheshire parkland boasts of an artificial lake, tennis courts, ornamental gardens, workers’ cottages and a boathouse. The project follows Coates’ acquisition of vast farmland in 2018, totalling £5.5 million.

Coates’ brother, John, is co-chief executive at Bet365, and he has also benefitted from the company’s success. The Coates family are listed as Britain’s largest taxpayers. However, amid accolades for philanthropy, criticisms surface regarding the family’s financial support for gambling addiction treatment, with many questioning the complexities of immense wealth in the gambling industry.

Balancing prosperity and social responsibility

As Coates cements her position as the highest-paid woman in Britain and one of the world’s top-earning CEOs, questions arise about the fairness and societal impact of such vast wealth accumulation. The balance between rewarding innovation and addressing economic inequalities has been brought to the forefront, prompting a re-evaluation of the principles guiding executive compensation.

Majority shareholding

Coates, also a major shareholder in Bet365, received over 50 percent of the company’s US$ 127 million dividends on top of her already significant salary. This financial disclosure comes in the wake of Bet365’s pre-tax losses of around US$ 77 million attributed to the costs associated with entering new markets.

Britain’s highest-paid female

Despite the financial challenges faced by the company, Coates’ salary positions her as Britain’s highest-paid woman and one of the world’s top-earning CEOs. The scrutiny intensifies against the backdrop that the company’s financial performance is raising concerns.

Luke Hildyard, the executive director of the High Pay Centre, voiced concerns about the lack of proportionality in Coates’ earnings, emphasizing the interdependence between individual prosperity and wider societal factors. He argues that the wealth accumulated by individuals, especially in industries like gambling, is contingent on various elements, including the disposable income of gamblers and the efforts of thousands of staff.

Bet365, headquartered in Stoke-on-Trent, operates on a global scale, employing over 7,500 people and boasting more than 90 million customers annually. The company, known for its prominence in the UK’s gambling industry, is not only a significant player in the business but also a contributor to charitable causes through the Denise Coates Foundation.

As debates surrounding executive compensation gain momentum, the discussion extends beyond financial figures to consider the broader impact on society. The contrast between vast riches and economic difficulties prompts crucial inquiries about how corporations and their leaders can enhance the welfare of the communities they operate in.

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