Growth, innovation and investment in people among Betsson’s goals for 2023

Enhancing its already strong global presence, innovation, and investment in its people are among Betsson’s goals for 2023.

Betsson will be announcing its earnings report for the fourth quarter and full year of 2022 on 14th February.

The company recently announced that Q3 of 2022 was its “best quarter ever,” posting a revenue of $201 million.

Betsson’s update to SiGMA News

Ahead of the announcement, SiGMA News spoke with Betsson spokesperson Roderick Spiteri Schillig, who outlined the company’s vision for the coming months.

“In the upcoming year, I anticipate that we will be exploring further opportunities to enhance our already strong global presence. By maintaining a diverse and comprehensive portfolio of brands across multiple markets, we aim to drive continued growth for the company.”

“Additionally, we are dedicated to continuously evaluating ways to improve and innovate our products and services, through the incorporation of cutting-edge technologies, as well as by implementing effective marketing strategies. Our goal is to exceed customer expectations and provide exceptional experiences through superior products and engaging partnerships that cater to the needs of our diverse audience in different markets,” Spiteri Schillig said.

Betsson will also continue to invest in its people “by further improving our policies and processes. As a demonstration of our commitment to our employees, we are proud to announce that we have recently been recognised as a Top Employer by the international Top Employers Institute.”

What are the company’s highlights of the last 5 years?

“Over the past five years, we have experienced significant growth and success as a company. Despite facing various challenges, our teams have demonstrated exceptional dedication and professionalism in overcoming these obstacles.”

Some of Betsson’s notable achievements during this period include obtaining licenses for several markets including Sweden, Colombia, Croatia, Kenya, Argentina (Province and City of Buenos Aires), Colorado (US), Greece, and Mexico.

It also made strategic acquisitions such as the B2C business of GiG, which included brands such as Guts, Rizk, Kaboo, and Thrills. We also acquired Suaposta in Brazil (2020) and Inkabet (in 2021).

Betsson also launched a Sustainability Framework that establishes five focus areas with long-term ambitions for our work on sustainability: Business Compliance, Responsible Gaming, Employee Impact, Social Impact and Climate Impact. This framework sets out long-term goals, KPIs and activities for each area. Additionally, it launched a new website, www.onebetsson.com, representing the next chapter in the Group’s continuous efforts in social engagement and responsibility.

Other notable achievements

Betsson also embarked on several exciting sponsorship opportunities such as the Swedish Hockey League (SHL) in 2018, Alfa Romeo Racing (2019), Liga 1 in Peru (2021), La Roja in Chile (2021), the sponsorship of the worst team in the world – Ibis Sport Club in Brazil (2021), Nordic Bet Liga in Denmark (2021), CONMEBOL Copa America (2021), the EKO Acropolis Rally in Greece (2021), Colo Colo in Chile (2022), the Pernabuco championship and the Gauchao league in Brazil (2022), became the official regional sponsor of AC Milan in Latam (2022), and CONMEBOL Copa America Women (2022).

Moreover, it received several certifications such as ISO27001:2013 (in 2019) and eCOGRA’s seal as a Safe and Fair operator (in 2019).

Diversity Projects

Spiteri Schillig added that Betsson also launched the Women in Betsson network and became a founding member of the All-In Diversity Project. “We are also proud that we organised the first Diversity and Inclusion conference in Malta (2022).”

“We’ve also seen an incredible amount of recognition by trade media as over the past five years, we’ve won some 93 awards in multiple categories. These achievements are a testament to the hard work and dedication of our teams, and we look forward to continued success in the future.”

B2B and B2C expansion

A leader in the gaming sector, Betsson Group recently celebrated 60 years since it was established in 1963. Today, Betsson operates in 14 countries covering 20 territories with plans for more strategic B2B and B2C expansion.